top of page
Hiccup
A concept project for an alcoholic wine gum company called Hiccup. I was tasked with designing the entire brand story, including the brand name, logo, identity, and packaging design.
The focus of the brand is the celebration of its strong flavour combinations. The unique patterns reflect this, with the use of ingredient imagery and splashes of colour. Overall, the brand has a fun, yet sophisticated tone in order to target the adult audience it is after.
bottom of page